Giant croissant, Fresh from the oven. HYUNDAI DFS wanted a trendy FOOH film advertising to promote Hype Club, their newly launched loyalty programme. By signing up, members can earn rewards like the exclusive "Croissant Bag," a giant croissant with a handle so it could be played as a photogenic fashion accessory. To bring the concept to life, I transformed the mascot of Teddy Beurre House—a dessert shop that created the Croissant Bag—into an adorable 3D character.