MUJI WEEK

Transforming MUJI Korea’s static MUJI WEEK key visual into a motion-led campaign for OOH and in-store screens, while preserving the brand’s understated aesthetic. The MUJI shopping bag became the central visual device - a consistent thread running across the campaign that gives it structure and recognition. The opening sequence brings the key visual to life through a curated flow of MUJI’s everyday essentials moving into the bag, establishing the promotional message with impact and grounding the campaign in the brand’s core offering. This was then adapted across 14 stores and 21 screen specifications, including large-scale formats, maintaining visual consistency and clarity across a wide range of OOH environments.